Olympics Ratings 2024 Olympics. From friday to sunday, primetime coverage of the olympics averaged 15.8 million viewers on nbc, its sibling cable outlets and digital platforms including. Closing out the afternoon, comcast president and ceo brian roberts said that reupping with the olympics was “probably one of the best decisions we ever made”.
Athletes aren’t required to wear masks, and fans. The 2024 summer olympics are proving to be ratings gold for nbcuniversal.